House of Wax Bar is a cocktail lounge in downtown Brooklyn located within the Alamo Drafthouse movie complex. Reitdesign was tasked with building a social media program for this new venue to grow awareness, publish news about events & bar offerings and build a fan base.
We created a unique identity around the bar sourcing the fascinating wax works& panoptica on loan from Ryan Matthew Cohn’s collection. Spotlighting the unique space along with featured brews, specialty cocktails and musical events, we created buzz and established community to drive business.
Metrics on all counts were exceptional and served to establish House of Wax as a hot drinking destination in its own right, increasing visits and impacting sales.