The One Show to Attend.

The Global Pet Expo is the preeminent pet industry trade show held annually in Orlando, Florida for which reitdesign has been creating unique branding and show materials for the last 8 years.

In 2019, the reitdesign team developed and executed a brand campaign that captured the show’s unique status: “The One Show to Attend.” Coupled with the tagline “The Premier Industry Event,” the campaign generated excitement about the expo, underscoring its position as the ONLY annual show exhibitors and attendees needed to attend.

The theme was executed using custom illustrations of animals, formed into a myriad of designs and patterns, to brand all event messaging, with a soft, 3-color palette selected to lend a professional, yet playful tone. Campaign elements including over 300 ads as well as posters, postcards and brochures—in both digital and print formats—and adapted for use within the Show’s event banners and signage.

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