Spreading the Y Effect

For their 2015 Annual Report, the YMCA wanted to go above and beyond their traditional associations with health and fitness. That’s when the “Y Effect” went into effect. This broader message highlights the Y’s impact on New York’s economy, health, children and the city itself. And reitdesign went all out to effectively deliver it.

In both the print and website versions of the Annual Report, each facet of the “Y Effect” came to life through brief, engaging first-person narratives of individuals who benefited from their Y experience. Plenty of photo shoots, video shoots and interviews went into the making of these unique testimonials.

reitdesign took the clean, inviting design of the printed Annual Report—complete with eye-catching icons and infographics—and carried it over to the website. From the very first click, the site grabs your attention with a host of interactive features—from riveting videos and an image gallery, to a clickable map showing the Y leadership in those locations. It all adds up to a user experience worthy of the Y and its mission.

The Y Effect Annual Report

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“We had a very challenging design project, including some difficult infographics, that went through numerous iterations before we brought the project to reitdesign. Liz and her team dove right in and offered us a great solution to help us convey our key messages in a clear and compelling manner. Their work is top rate!”
Vice President of Communications
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