The Abaarso School

Doing work that makes a difference

In 2013, the Abaarso School was launched against all odds in a remote location in Somaliland to prepare the future leaders of a state devastated by a brutal civil war. Their rigorous agenda demands a full commitment centered around integrity, tenacity and reasoning to insure those who succeed are well prepared to face every challenge and advance their society. Graduates have gone on to study at Harvard, Yale, MIT and Brown, yet the school cannot subsist without substantial funding. 

reitdesign was charged with creating a website that could serve as an international beacon to shine a spotlight on the school and stimulate investment. The site needed to convey the brilliance of its promise along with the depth of its need to move and motivate visitors to support its mission. Vibrant colors were chosen to convey optimism, highlighting personal stories as well as challenges and opportunities with bold, clear mechanisms to contribute.

The press took notice as evidenced by features in New York Times60 MinutesBBC and CNN Money. Because brilliance knows no borders.

Visit the Abaarso School’s website

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1,119 applications in 2016
82 students studying at international schools/colleges
$15 million received in international scholarships
"reitdesign developed a very inspirational design concept for our updated website that perfectly captured the spirit and success of the school and its students. The team was also incredibly professional, responsive and personally committed to the success of the project."
Andra Ehrenkranz
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