All Under One Roof.

The Global Pet Expo is the pet industry’s mecca—it’s where the fur really flies, to the tune of $214 billion in annual sales. So when the GPE requested a new theme for their Orlando show on March 21-23, we put our promotional (and animal) instincts into action.

The reitdesign theme team delivered an idea that captures the show’s sheer scale and diversity: “All Under One Roof.” Coupled with the tagline “The Premier Industry Event,” the concept generated excitement about the expo, alluding to its prestige and far-reaching possibilities for exhibitors and attendees.

The “All Under One Roof” theme was paired with charming full-length color animal portraits against a background of eye-opening show statistics such as “1,130 pet product exhibitors,” “27% of exhibitors from outside the US,” “3,437 booths,” and “3,000+ product launches.” The high-impact theme was front-and-center across a range of materials including attention-grabbing ads (print and digital), postcards, brochures, show signage, and more.

Above all, “All Under One Roof” did its part to make this year’s Global Pet Expo an ALL-out success. And that’s something to howl about.

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