NPD is a global market research and business solutions company that oversees more than a trillion dollars in consumer spending in the U.S. alone. With these guys, it’s all about the data. And the cutting-edge technology that makes it accessible. How does a big player like NPD put their unique offering in the spotlight? By creating a range of results-getting promotions across multiple platforms.
We partnered with NPD to produce trade magazine print ads that focused on their industry-leading technological savvy, while another series of ads memorably introduced “Jack,” a character representing an everyman consumer. In addition, an engaging back-to-school campaign carried the theme “Best in Class.” To top it all off, we designed a traffic-generating booth for the New York Toy Fair. Today, reitdesign continues to work with NPD on a diverse slate of marketing projects. Can you tell that we just love variety?