Global Pet Expo

Where pets mean business

The Global Pet Expo is the largest, continually operating tradeshow in the business, ranked within the top 100 in the nation, driving $214 billion in sales each year. In 2014, Global Pet Expo turned to reitdesign for a brand refocus and we developed a fresh new look that balanced the Expo’s love of pets with the business needs of its constituents. Since then, reitdesign has developed hit campaigns for four consecutive events, from “Unleash Your Business Potential” to “Pets Mean Big Business”, developing imagery for signage, banners, workshop posters, direct mail, and brochures to provide an immersive experience. The result? Charmed participants, improved attendee navigation and enhanced business results. That’s a pedigree we’re proud of!

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Branding
Digital
Tradeshows
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Total buyer attendance up 9% vs. 2016
Increased international exhibitors 27% & buyers 22% vs. 2016
98% of attendees would recommend show
"reitdesign is smart people doing smart work. They help you get a deeper understanding of your business, the competitors, the market, and what you need to do to win. reitdesign has done and continues to do amazing work for us. They are incredibly professional and great to work with. I love the team’s energy, focus and passion for our business."
Marian Thielsen, Associate Vice President, Sales & Marketing
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