We helped The Economist connect with smart and successful female readers…

The Economist is one of the most respected magazines in the world. They came to us to help them re-introduce their unique blend of objective reporting and insightful news analysis to more female subscribers. Economist readers are educated and influential—and we created a direct response program that spoke to them with power and clarity.

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I had the pleasure of attending FIT’s Visiting Artist Series last night featuring Matteo Bologna, Principal and Creative Director of Mucca Design. FIT has been offering these free lectures for the past ten years showcasing well known designers such as Michael Bierut, David Carson, Louis Fili, Stefan Sagmeister, and now Matteo Bologna.

Matteo (resembling the Italian version of a Salvador Dali) is an impassioned and unique presenter. He showed samples of his past and present work and spoke about the branding process, his take on working with clients, his inspirations and thoughts on type design. He even revealed the inspiration behind the studios name Mucca (Italian for cow)‑ his pet dog! An energizing night–salute Matteo!

Reitdesign took home a pair of 2011 Davey Awards for our work with Barnes and Noble and Triumph Learning.

Davey 2011 Silver—Print Collateral, Barnes & Noble Annual Report

Davey 2011 Silver—Corporate Identity, Triumph Learning

Sanctioned and judged by the International Academy of the Visual Arts, the Daveys are made up of a “Who’s Who” of acclaimed media, advertising, and marketing firms. IAVA members include executives from organizations such as Condè Nast, Michael Kors Inc., Disney, The Ellen Degeneres Show, Microsoft, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret and more.

www.Daveyawards.com

Time For Kids needed a cover that captured the power of imagination…

How do you get kids to love reading? By appealing to them with bold graphics, a vivid type treatment and a sense of fun. We created this Time For Kids cover to connect with young readers and to invite them to dive in and explore the magazine—and to learn something in the process.

While every year is a *big* year for what’s coming up, and how to best serve the student population as their needs change… this year marked strategy alignment, vision expansion and mindset change. We created a fluid design for their business and its partners, each year more streamlined and functional than the next. We came up with online tools to blogs and share news that’s created additional outreach and seamless communication. Inside the brand, we introduced a strategy that brought all aspects of their business together in one place with a one-click away solution.