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Barnes & Noble College Marketing

Branding

Some of the best times of our lives... on campus.

Our relationship with Barnes & Noble runs wide and deep.  Directly engaged in the collegiate market, it is a great opportunity to run with a team striving to connect with students, provide value and push forward opportunities that are relevant.  In stores, at cafes, cheering on sport events and everywhere students go.

College Marketing, like all of Barnes & Noble share a familial hands-on style of running an ever changing and growing business.

Our design approach is to learn, share and help evolve the brand and its value across every aspect of university life. U4U, the only college lifestyle magazine written by students for students, reaches 1 million students at Barnes & Noble stores nationwide and online.  We are challenged by this audience and inspired to grow and change along with it.

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