Architecture, human and physical, are intertwined.

Amalgamated Bank established its headquarters in 1925 at 15 Union Square in New York City and was the first to introduce unsecured personal loans for working people and their families. Since its founding in 1923, Amalgamated Bank carries out its mission to serve working people and the small business community.

The opening of its state-of-the-art branch marks an historic step in to the future, and our design studio has been involved since.

To refresh a brand is to harness its original power and history of loyalty. A compliment to its visual brand,  we developed “working hard for working people”.  A statement of virtue, it carries a mission and identity that has been utilized by the company's President all the way through to the branches.

Our design strategy launched at 10 East 14 Street, and is integral to corporate and branch communications.  To continue the brand, we have carried our design strategy to their website design and launch.